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  “ABSORBING.”

  —Esquire

  “Well-written, nonjudgmental, informative … [Brothel] could serve as a light at the end of a very long tunnel, and form the basis of both moral and legal discussions about prostitution in the future.”

  —M. JOYCELYN ELDERS, M.D.

  “A complex and all-too-human study … The result of this exhaustive and surprisingly compassionate research is a document that reads like a cross between a voyeuristic pulp novel and a thoroughly professional, not to mention essential, contribution to the annals of public health.”

  —The Baltimore Sun

  “Albert’s Candide-like approach—an ingenuousness that characterizes the whole book and is by turns refreshing and somewhat incredible in our sex-besotted culture—enlivens the material, as does her tale of befriending Mustang women.… Albert gets us wondering about a lot of things, including our own reactions to this most naked and mysterious of transactions.”

  —Elle

  “Eye-opening … Albert writes in a simple, straightforward method, recounting conversations and incidents with ease and wit.… Brothel is far from sleazy. In fact it’s an interesting read even if you oppose legalized prostitution and may even change your mind.”

  —Metro West Daily News (MA)

  “Engrossing … Albert convincingly dispels myths about this mysterious world and provides a strong defense for the legalization of prostitution.”

  —Publishers Weekly

  “A JAW-DROPPING SAGA.”

  —The Sunday Times (London)

  “Colorful and sharply observed … A thorough and compassionate report on how prostitution is practiced in the only state where it’s legal.… But it’s Albert’s attitude toward her topic, a mixture of emotions that average readers can identify with, that makes Brothel so readable.”

  —Minneapolis Star Tribune

  “An empathetic portrait of women who sell sex for a living … An eye-opening look at their daily work routing and the way it affects the rest of their lives.”

  —Book magazine

  “Absorbing … [Albert] doesn’t offer a romanticized vision of brothel life, but you very well might finish this book with newfound respect for hookers.”

  —New York Post

  “[Albert is] a smart, savvy, and articulate woman.… She could become one of the most outspoken people on the subject of sex and public health of her generation.”

  —Seattle Weekly

  “Brothel is the best kind of accessible sociology—full of empathy, detail, and the unique perspective of an outsider who got deep inside.”

  —nerve.com

  “[Albert] compassionately and insightfully discusses the prejudice prostitutes face even in places where prostitution is legal, and she shatters many common misconceptions … and avoids the stereotypes and feminist rhetoric to candidly depict legalized prostitution and its effect on the women involved in it.”

  —Booklist

  A Ballantine Book

  Published by The Random House Publishing Group

  Copyright © 2001 by Alexa Albert

  All rights reserved.

  Published in the United States by Ballantine Books, an imprint of The Random House Publishing Group, a division of Random House, Inc., New York, and simultaneously in Canada by Random House of Canada Limited, Toronto.

  Ballantine and colophon are

  registered trademarks of Random House, Inc.

  www.ballantinebooks.com

  Library of Congress Catalog Card Number: 2002090384

  eISBN: 978-0-307-55490-1

  This edition published by arrangement with Random House, Inc.

  v3.1

  AUTHOR’S NOTE

  All the events that take place in this book are true. Because brothel prostitution in Nevada is still a very stigmatized business (despite its legal status) and most licensed prostitutes and their customers conceal their practices from loved ones, I have changed individuals’ names and certain recognizable physical features to protect their identities.

  CONTENTS

  Cover

  Title Page

  Copyright

  1. The Opening

  2. An Institution

  3. Breadwinners

  4. Pride in One’s Work

  5. Entanglements

  6. Sisterhood

  7. Legalized, Not Legitimized

  8. An Extended Family

  9. Brothel.com

  10. Hooked

  Epilogue

  Dedication

  Acknowledgments

  About the Author

  1 .. THE OPENING

  The postmark read “Reno Nevada, 24 Dec 1992.” I stared at the envelope for a long moment before opening it. Reno? My mind was blank. Then it came to me: the brothel. For three and a half years, off and on, I had tried to convince a man named George Flint, executive director of the Nevada Brothel Association, to grant me permission to conduct a research study inside Nevada’s legal brothels, the only licensed houses of prostitution in America. My letters and telephone calls had been for naught; Flint stood firm that the brothel industry wasn’t available for a researcher’s examination. “Brothel people are very private people,” he had told me. “They don’t like people nosing around.”

  It had become a ritual to send him a card every year reminding him of my project. I had long ago stopped entertaining any serious hope that he would agree, so I was in a slight daze when I tore open the envelope and read: “Your holiday card arrived earlier today. There may come a time that we can do something substantive together. Call me sometime and we will talk. George Flint.”

  I first began to think seriously about Nevada’s legal brothels in 1989. I was an undergraduate and fascinated by public health issues; the AIDS crisis had exploded into mainstream public consciousness; and prostitution was the focus of national attention as public health officials hotly contested the role of sex workers in the transmission of HIV. In the context of that debate, I had learned that certain areas of Nevada licensed brothel prostitution, with specific ordinances established to safeguard the health and safety of the public. These controls were said to greatly reduce the dangers typically associated with street prostitution—violent crime, drug use, and disease transmission. Latex condoms were required for all brothel sexual activity, and women were tested regularly for sexually transmitted diseases, including HIV. Since HIV testing began in 1986, no brothel worker had tested positive, I was told, and the incidence of other STDs was negligible.

  Before I could reckon with the public health implications of this information, I had to get over my astonishment that one of our culture’s great taboos was legally sanctioned by one (and only one) American state. Why was this fact never made a national issue? What about the women? Prostitution carries with it a grave stigma; did being licensed and legal diminish that? Did legality assure these women legitimacy, even a sense of professionalism? The more I considered the human questions, the more they came to haunt me, and I found growing within me a desire to get inside this world and understand it. That the brothels were strictly off-limits to non-“working” women only goaded me further.

  That summer, I took an internship in family planning and human sexuality at Emory University that required me to develop a public health study. After a lot of thought and much grief from my family and fiancé, I submitted a proposal to investigate brothel prostitutes’ condom-use practices. Hard data on the efficacy of condom use in preventing HIV infection was scarce, and the issue was complicated by the very real problem of condom slippage and breakage. That hundreds of women in Nevada should be having multiple sexual partners every day without any reported HIV transmission was almost too good to be true. If I could verify it, and learn exactly what the women were doing right, I had a chance, I felt,
to accomplish something important. I thought the brothels would surely cooperate with the project: it offered society valuable public health information, and it gave them validation as safe and responsible businesses.

  My naïveté was rubbed in my face when George Flint point-blank refused me entry. At least I wasn’t the only one; after doing a little more research, I realized how few outsiders had ever been permitted to investigate the brothel industry in any real depth. Prostitutes were kept on the premises behind locked electric gates, and visitors were surveilled before being buzzed in. Media coverage was very controlled; the brothels had been featured a few times on television programs like Donahue, Geraldo, and Jerry Springer, but the audience was shown only the most superficial aspects of the business.

  Needless to say, my astonishment was total when Flint wrote me three and a half years later to invite me to Nevada to conduct my research project on condom-use practices. Certainly, the project was still valid, and at this point in my life I was in the process of applying to medical school and planning my wedding. I was put on guard, though, by something he said when we spoke by phone: “Anything positive that comes from a prestigious place like Emory helps to support our cause.” Was that what my study was doing? Was he in dire straits suddenly and desperate for PR? If so, did I want to help? Did I want to support brothel owners and promote the expansion of legalized prostitution in America? While I was curious to see whether legalized brothels actually provided prostitutes with more protection than illegal prostitution, I fundamentally believed prostitution was a dehumanizing, objectifying business that did women real damage. Was I being roped into being its booster?

  Flint went on to say, “It’s not going to be like breezing in and counting tomatoes or comparing prices in a grocery store. The working ladies are very private people. They don’t trust outsiders. You’re in for a real education, honey.” Suddenly, the study I’d written off was a reality, and my mind began to race. Absent any more information, nightmare scenarios multiplied. Who were these women who allowed themselves to be locked behind gates? Were they all drug addicts and survivors of heinous sexual abuse, like so many street prostitutes? Were they chained to beds, as prostitutes allegedly were in Thailand? Would they even agree to speak with me? Above all, did I have it in me to do this? Yes, I decided. I bought a plane ticket.

  My family didn’t help. They were even more uncomfortable than I was. As long as I wasn’t allowed inside, my interest in the project had been entertaining. But now I was headed to Nevada, and suddenly my parents wondered why I was so interested in an underworld teeming with criminals and degenerates. My future in-laws were even more confused. Let us get this straight: You’re choosing to leave our son for an entire month to conduct research in a brothel? Do you secretly desire to become a prostitute? What are we going to tell our friends? Andy, my husband-to-be, had his own worries, my physical safety not the least among them.

  In the end, apprehension and all, I made that flight to Reno. Awaiting me at the Reno airport was a man named Marty who had been sent to pick me up and deliver me to Flint at a place called Chapel of the Bells. Flint was not only executive director of the Nevada Brothel Association, I learned, but a (retired) ordained minister as well. In fact, he owned one of Reno’s twelve wedding chapel businesses—and arguably the nicest, or at least the only freestanding one. (The others were storefronts.) With its whitewashed façade, faux stained-glass windows, and prominent cupola, Flint’s Chapel of the Bells looked more like Disney’s version of the gingerbread house in “Hansel and Gretel” than a wedding chapel.

  In the lobby, white lace-print paper lined the walls and a pattern of miniature flowers decorated the ceiling moldings like frosting on a wedding cake. An assortment of bridal bouquets, boutonnières, garter belts, and champagne flutes was showcased for newlyweds who wanted such traditional wedding frills. On the walls hung sobering certificates and plaques that authenticated George Flint’s maternal ancestors, the Treats, as descendants of the founders of New Jersey and Connecticut. Flint would later tell me that he could trace his family’s lineage all the way back to Charlemagne.

  While I waited for my audience with Flint, I watched a live feed on a closed-circuit television of a wedding in progress. A female minister was presiding over the marriage of a middle-aged Frenchman to a diminutive and considerably younger-looking Vietnamese bride who clearly spoke much less English than he did, which is to say, almost none.

  Finally Flint appeared. For nearly four years, I’d wondered what the brothel industry’s gatekeeper looked like. A flashy, gum-smacking, middle-aged street hustler with a cockeyed hairpiece and several heavy gold necklaces buried in dark chest hair is what I had expected. Instead, I saw a man in his early sixties, of ample proportions and intense civility. He wore tinted eyeglasses, and several expensive—but not gaudy—rings flashed from thick fingers. He wobbled a little as he walked, because of a serious leg injury. He looked safer, friendlier, and more polished than I’d imagined. I couldn’t help but see in my mind’s eye a smiling Midwestern televangelist wooing an admiring and loving audience.

  As he led me down to his basement office, he peppered me with unexpected questions about my family. Did I know my ancestry, he asked? Did I have any interest in genealogy? I admitted I hadn’t given it much thought—certainly not as much as he had. He told me about each of the family portraits hanging on the basement walls. His father had been a professional photographer and Flint confessed that he had inherited his passion for photography from his dad. In fact, George—he insisted I call him George rather than Mr. Flint or Reverend Flint—admitted to many passions, from travel and antiques to Napoleon and the embalming practices of morticians. I found myself nodding pleasantly and in half-disbelief as his stories rolled over me, delivered in the soothing cadences of a professional preacher.

  Suddenly, George changed the subject. “Why is it that women who were sexually aggressive before marriage, never want to give a guy oral sex after they’re married?” Did he expect me to answer that? George didn’t need an answer. The problem, he explained, lay in our society’s inability to communicate about sex. Men fundamentally wanted to be monogamous, he contended, but resorted to having affairs or going to brothels when they felt uncomfortable discussing their sexual fantasies with their wives. Then, warming to his other job as brothel lobbyist, he began to tick off a litany of reasons for legalizing prostitution.

  As he went on, passionately endorsing the sex trade from inside his wedding chapel, I couldn’t help but wonder how he reconciled the two professions. Maybe he didn’t need to; clearly he was a man comfortable with life’s contradictions. With a wink or a sneer, he would proffer a story about the way the world worked, and about the weakness to which the flesh is heir. There was the one about the state senator who fell in love with a brothel prostitute after one night of passion and refused to let her leave the room. “Georgie, can’t I keep her?” the senator had whined over the phone in the wee hours of the morning, according to George.

  His utter candor, his vocal, affable openness, and his basically charming disposition were disarming, even endearing. And while his self-righteous rationalizations of the brothel trade were hardly unimpeachable, it was obvious that he had a genuine affection for the women—“the girls,” as he called them.

  The sun was setting as George and I finally drove out in his white Cadillac to Mustang Ranch. It was Nevada’s largest, best-known, and most profitable brothel, accounting for nearly half of the $50 million in revenue produced by the state’s licensed brothels each year. It was about twelve miles east of Reno, across the Washoe County line in Storey County. As we drove along Interstate 80, strip malls and neon lights fell away, replaced by a desert landscape painted in time-marked layers of reds, pinks, and browns. Near the exit for the brothel, we spotted a herd of wild horses, some of the mustangs for which the brothel was named. Exit 23 twisted down past a junkyard and under the Southern Pacific railroad tracks, then crossed the Truckee River on a one-lane bri
dge. There, on the fifty acres the locals called Happy Valley, or the Valley of the Dolls, out of sight of the highway, surrounded by low hills and scrub brush, was the Mustang Ranch.

  I suppose I envisioned the sort of mid-Victorian New Orleans whorehouse I’d seen in movies like Pretty Baby, but Mustang Ranch was nothing of the sort. It consisted of two nondescript buildings a hundred yards apart, separated by a parking lot big enough to hold a hundred cars and a dozen eighteen-wheelers. Spanish-style wrought-iron gates enclosed each building, with its little plot of grass in front. I was reminded of a pitch-and-putt miniature-golf castle. Mustang #1 faced the road head on: a pink stucco building with a red tile roof. A huge illuminated pink sign with the Mustang logo—an illustration of a woman’s face—hung over the gate. Behind the building stood a twenty-four-foot lookout tower, a relic of a time when Mustang’s founder, Joe Conforte, had erected a pair of them to defend his enterprise. I would later learn that after the murder of a heavyweight boxer named Oscar Bonavena at Mustang, the tower by the parking lot, from which some say the bullet was fired, was torn down. The remaining tower, behind the brothel, stood ominous and unused.

  George drove past Mustang #1 and pulled up in front of Mustang #2, a smaller building whose dark-stained exterior blended more inconspicuously into the desert background. We were buzzed in through the electric gate and greeted coldly at the front door by the “floor maid,” or hostess. “George, you know you can’t bring ladies in here,” she snapped. George explained wearily that I was here as an invited guest of the Nevada Brothel Association to conduct some research. The woman’s gaze softened slightly. Nothing personal, George later told me: the industry had adopted a firm no-woman policy to put a stop to the domestic disputes that broke out, disrupting business, when wives and girlfriends came looking for their partners.